Privacy Policy
Lonnie B Fit customer privacy notice
This privacy notice tells you what to expect us to do with your personal information.
- Contact details
- What information we collect, use, and why
- Lawful bases and data protection rights
- Where we get personal information from
- How long we keep information
- How to complain
Contact details
Email: lonniebfit@gmail.com
What information we collect, use, and why
We collect or use the following information to provide services and goods, including
delivery:
- Names and contact details
- Addresses
- Payment details (including card or bank information for transfers and direct
debits) - Health information (including dietary requirements, allergies and health
conditions) - Photographs or video recordings
We also collect or use the following special category information to provide services
and goods, including delivery. This information is subject to additional protection due
to its sensitive nature:
- Health information
Lawful bases and data protection rights.
Under UK data protection law, we must have a “lawful basis” for collecting and using
your personal information. There is a list of possible lawful bases in the UK GDPR. You
can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in
brief below. You can find out more about your data protection rights and the exemptions
which may apply on the ICO’s website:
- Your right of access – You have the right to ask us for copies of your personal
information. You can request other information such as details about where we
get personal information from and who we share personal information with. There
are some exemptions which means you may not receive all the information you
ask for. You can read more about this right here. - Your right to rectification – You have the right to ask us to correct or delete
personal information you think is inaccurate or incomplete. You can read more
about this right here. - Your right to erasure – You have the right to ask us to delete your personal
information. You can read more about this right here. - Your right to restriction of processing – You have the right to ask us to limit
how we can use your personal information. You can read more about this right
here. - Your right to object to processing – You have the right to object to the
processing of your personal data. You can read more about this right here. - Your right to data portability – You have the right to ask that we transfer the
personal information you gave us to another organisation, or to you. You can
read more about this right here. - Your right to withdraw consent – When we use consent as our lawful basis
you have the right to withdraw your consent at any time. You can read more
about this right here.
If you make a request, we must respond to you without undue delay and in any event
within one month.
To make a data protection rights request, please contact us using the contact details at
the top of this privacy notice.
Our lawful bases for the collection and use of your data.
Our lawful bases for collecting or using personal information to provide services and
goods are:
- Consent – we have permission from you after we gave you all the relevant
information. All of your data protection rights may apply, except the right to
object. To be clear, you do have the right to withdraw your consent at any time. - Legitimate interests – we’re collecting or using your information because it
benefits you, our organisation or someone else, without causing an undue risk of
harm to anyone. All of your data protection rights may apply, except the right to
portability. Our legitimate interests are:
*As an online fitness coach, I collect personal information such as height,
weight, sex, and other relevant health or lifestyle details in order to create
safe, effective, and personalised fitness and nutrition plans for each
individual. This information allows me to tailor coaching programs to the
unique needs, goals, and physical characteristics of each client, helping
them achieve better results and avoid injury or ineffective training. The
benefit to the individual is a more accurate, supportive, and results-driven
coaching experience that takes their personal situation into account. I
believe the value of this personalised support outweighs any potential
impact on privacy, especially as all personal data is handled with care,
stored securely, and never shared without consent. I make sure that only
the information necessary for coaching is collected, and I always consider
the individual’s rights and expectations. Clients are informed about what
data is collected, why it’s needed, and how it will be used, giving them the
opportunity to ask questions or opt out where appropriate*.
For more information on our use of legitimate interests as a lawful basis you can contact
us using the contact details set out above.
Where we get personal information from:
- Directly from you
Data Retention Schedule
Type of Personal Information
- Height, weight, sex, and
other fitness/health data - Name and contact details
(email address, phone
number) - Payment and transaction
records
Purpose for Collection
- To create tailored fitness
and nutrition plans - To communicate during
coaching and send
newsletters - For accounting and legal
purposes
Retention Period
- Deleted immediately after
coaching ends - Retained until the individual
unsubscribes or requests
deletion - Retained for up to 6 years, as required by UK tax law
For more information on how long we store your personal information or the criteria we
use to determine this please contact us using the details provided above.
How to complain
If you have any concerns about our use of your personal data, you can make a
complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us,
you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last Updated – May 4th 2025